Difference Between Product And Services Marketing Pdf

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In the business world if we want to survive or be successful, providing the best quality products and services is crucial. The products and services are closely connected to the business point of view. Providing good products and services to the customer is a good marketing strategy and approach to succeed in any business of current market conditions. The main challenge for the marketer is providing service that cannot be experienced in prior, a marketer should sell the product before the customer can experience the service. The difference between Product and service is that product is an item produced by a company to market and exchanged for money.

Difference Between Marketing Products & Services

Products and services are fundamentally different things that require fundamentally different marketing strategies. Whereas product marketing focuses on creating name recognition for the product, services marketing centers on relationship building. In a service-based business, you are the product. In other words, you have to sell confidence and trust in yourself, and your ability to perform the services as described. When marketing a service, you need to instill trust and confidence in your abilities because instead of receiving a tangible product in exchange for money, the customer receives a promised result.

Product marketing vs services marketing

However, the difference between product marketing and service marketing does not merely refer to the differences between the product and service ; it is also concerned with how the needs of the customers are satisfied. A product or service can be used in isolation, but in most instances, each complements the other in order to provide the best customer experience. Due to this, marketing products and services have many similarities. For example, a restaurant serves a product, but the customer experience a combination of both product and service time taken for delivery, customer reception, quality, and taste. So, this interconnection and dependence should always be given priority by the sellers. Product marketing refers to the process of production of a product with demand or foreseen demand , thereafter promoting and selling that product. Though production is literally related to product management, the identification of the demand or need is part of product marketing where the loop of feedback is absorbed from customer interaction.

Successful digital marketing is complex, with different strategies needed to help increase leads, boost sales, and promote your brand. A starting point for success is understanding the difference between product marketing and service marketing. A report from McKinsey, the business consulting firm, found that B2B companies during this COVID pandemic see digital interactions as two to three times more important to their customers than traditional interactions. The obvious difference between product and service marketing is that products are tangible, and services are intangible. Tangible products are often thought to be easier to market as they can be shown, demonstrated, touched, displayed and are easier for your audience to understand in terms of value or whether they are needed.


While in product marketing, the aim is to fulfil the needs and wants of the target population. As against, in service marketing, the firm seeks to.


Difference between Product and Service

The main difference between them is products are tangible objects that can be seen, felt and can be moved, whereas, services are intangible and cannot be moved. The main character of a product is that it is a physical item that is tangible. When the sale is completed the item can be moved, returned or replaced and can be exchanged for the correct item. If they have a desire to own the product the consumer will place a value on it themselves based on their needs and wants. A product can be owned and said ownership can be transferred from the provider to the purchaser at time of sale.

Are you a service marketer or a product marketer? Or both?

Difference Between Marketing Products & Services

Marketing of products and services involves different strategies due to the dissimilarities in their characteristics. While in product marketing, the aim is to fulfil the needs and wants of the target population. As against, in service marketing, the firm seeks to create a good relationship with the customer, to win their trust. The two most important activities undertaken by the business is production or procurement of products and its distribution to the end user. The procurement of raw materials and its conversion into a finished product is an easy job. However, the disbursement of the product is a strenuous one, because creating a place for a product in the market is a bit difficult task, as the market is already flooded with lacs and lacs of products, where no one knows about your product and in this way the marketing comes into the picture.

 Как всегда, валяет дурака, - сказала Сьюзан. Стратмор не скрывал недовольства. - Он ничего не спрашивал про ТРАНСТЕКСТ. - Нет. Но если он посмотрит на монитор и увидит в окне отсчета значение семнадцать часов, то, будьте уверены, не промолчит. Стратмор задумался.

Главный криптограф АНБ испробовала все - подмену букв, шифровальные квадраты, даже анаграммы. Она пропустила эти слова через компьютер и поставила перед ним задачу переставить буквы в новую фразу. Выходила только абракадабра. Похоже, не один Танкадо умел создавать абсолютно стойкие шифры. Ее мысли прервал шипящий звук открываемой пневматической двери. В Третий узел заглянул Стратмор.

The difference between product marketing and service marketing
4 Response
  1. Andrea R.

    Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment. Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration.

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