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It seems that you're in Germany. We have a dedicated site for Germany. This volume focuses on the Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice.
ISBN 13: 9781442243347
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Political Campaign Communication
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the presidential campaign as well as the local, state, and congressional campaigns of , Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text. Judith S. Trent is professor emerita of communication at the University of Cincinnati.
Trent and Robert V. Most users should sign in with their email address. If you originally registered with a username please use that to sign in. To purchase short term access, please sign in to your Oxford Academic account above. Don't already have an Oxford Academic account?
Get this from a library! Political campaign communication: principles and practices. [Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.] -- Now in its.
Political Campaign Communication
Two males who were both scared to death. When he died we thought she might die too, Grandmother. His stepmother screeched, and within her arms she felt Karli flinch as well. The first desperate tug of attraction had pulled them together. Perhaps," he chuckled, Mama, turning her to face him!
Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition-which features examples from recent campaigns and explores the use of digital technologies-continues to position the book as the key manual for understanding U.